The celebrities from Bollywood have always been extravagant and their gadgets are a true reflection of the quality in the market currently. Today’s Bollywood celebrities promote the leading smartphone brands as businesses wish to associate their brand with such celebrities to expand their market reach. Some celebrities actually use the devices that they endorse, others choose the brands that are close to their images and personality.
The interlink between the Bollywood beauty and the advanced technique offers a great story how these celebrities affect the consumers and brands regarding their choices towards smartphones in the globally stiff market.
Bollywood Celebrities and the Smartphone Brands They Use
Here’s a look at the top Bollywood celebrities and the smartphone brands they use or endorse.
1. Amitabh Bachchan – OnePlus
Megastar of Indian film industry Amitabh Bachchan is also very much in trend with smartphones, which reflects his desire for modern gadgets. Superstar Amitabh Bachchan used to endorse OnePlus which is dealing with premium smartphones. Popular for classy preferences, the association with the company has reflected the advanced nature, quality and innovation of the brand. His campaigns have assisted One Plus to enter the Indian market unbelievably well. Amitabh Bachchan even though promoting LG G3 and OnePlus continues to prefer Blackberry or Apples for tweeting.
2. Shah Rukh Khan – Realme
Shah Rukh Khan, affectionately called the “King of Bollywood,” the actor is quite tech-friendly owning a smartphone in a dynamic multi-faceted life. There are many examples of celebrities who promote Realme, but recently, Shah Rukh Khan became the brand’s face, promoting their innovative and stylish smartphones. Casting a talented celebrity with a magnetic attitude resonates with Realme’s youthful and trendsetting image.
The collaboration stands for Realme’s intent to reach out to a wider consumer base in India. But while the star is frequently spotted carrying different smartphones at award ceremonies and glamorous movie events, he too often takes the iPhone with him.
3. Aamir Khan – Vivo
Aamir Khan, who is famous for his detailed working attitude, and he was linked with Vivo. They sought his endorsement to popularise the brand and Vivo’s focus on exceptional camera technology and user experience. Khan being an actor gives credence to the brand’s campaigns.
The actor was also the brand ambassador of Samsung India for a few years, he was using a Samsung smartphone run through Android system. Even here the loyalist is different as most of the Bollywood stars do not prefer using Android. Amir Khan is one of those rare.
4. Katrina Kaif – Xiaomi
The Bollywood actress Katrina Kaif has endorsed Xiaomi’s Y series of smartphones that are primarily targeted for selfies. The actress corresponds to branding focusing on the audience of young people, who put great emphasis on the excellent performance of the photo element, taking into account the post on social networks. In 2013, she was involved in the Sony Xperia line of mobile phones.
Later, in September 2024, she returned to Xiaomi India as the brand representative for the brand’s array of smartphones, TVs, and tablets. Though her endorsements indicate that she uses devices from different brands, details on her personal preferred smartphone are not availed to the public domain.
5. Deepika Padukone – Oppo / TECNO
Deepika Padukone, a top Bollywood actress has been linked to one or the other smartphone brands for a long time now. In the year 2017, she started endorsing the mobile manufacturing company Oppo and its products mainly its smartphones while amplifying their features through commercials.
In December 2023, the actress joined as the brand ambassador for TECNO, a global premium smartphone brand. The idea here was to strengthen TECNO’s bond with young and vibrant users, as Padukone was to feature in all brand-related product unveiling for the coming year. Even if these endorsements indicate that she employs gadgets from these companies, however, she personally vouches for Blackberry.
6. Sidharth Malhotra – Oppo / Vivo
After Deepika Padukone Oppo has roped in Sidharth Malhotra as the latest star to embrace the brand. His young and energetic appearance is appropriate for advertising and assists the brand in promoting its target, which is a popular product among the technologically inclined fashion-conscious population. But in 2021 he signed a deal with Vivo India wherein he became the brand ambassador for the Vivo V23 series which is India’s first colour-changing smartphone.
7. Alia Bhat – Samsung/Gionee
Bollywood actress Alia Bhatt endorsed the smartphones from the Samsung Company, especially, Galaxy Z Series foldable smartphones. In 2021, she endorsed the two new next-generation models, Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. In 2022, she was used in a commercial advert for Samsung brand’s Galaxy Z Flip4 and Galaxy Z Fold4.
India’s lively actress Alia Bhatt was also Gionee’s brand ambassador when the company was enjoying its days on the dream list. By association, the brand sought to appeal to young consumers who are conscious of personally owning fashionable yet low-cost smartphones. However, Bhatt is also said to use high-end products such as the Samsung Galaxy Z Flip 4.
8. Salman Khan – iPhone
Salman Khan, an immensely popular Bollywood actor, has endorsed several smartphone brands in his career. In 2017, he further plunged into android phone manufacturing company under his own brand ‘BeingSmart’ targeting to produce android phones which ranged from ₹ 20000/-or less. Also in 2021 Salam Khan promoted Realme 8 series smartphone of Realme India brand through his social media platforms. He used samples from advertisements of Realme 8 Pro which has special focus on the 108MP camera section.
While Salman Khan has endorsed many smartphone brands, he has been personally seen using the iPhone 13 Pro Max. The design and capabilities of the device are smooth and multitasking as the main component of Apple’s flagship device is as muscular as his personality.
9. Sanjay Dutt – BlackBerry
Bollywood actor Sanjay Dutt has used a variety of mobile phones in his career and now endorses many of them. In a film released in 2010 “Knock Out” he was using a Nokia 9300 Communicator which is quite unique in design and usage. In a post made by Sanjay Dutt on Instagram on May 8, 2024, the star was illustrated using two phones, as to denote multiple devices usage.
Sanjay Dutt has been caught on camera several times using the BlackBerry Passport. BlackBerry, having safety and efficiency as its motto, appeals to Dutt’s requirement of secure and efficient means of communication at work and in life.
10. Hrithik Roshan – Samsung / Itel
Hrithik Roshan is one of the most renowned Bollywood actors, and he has been linked with Itel Mobile as a brand ambassador. He continued his association with the brand in 2024 and furthered the #DareToDoit spirit.
Hrithik Roshan has been linked with Samsung in the past, where he has endorsed the company’s cutting-edge smartphones. His endorsement campaigns have talked about Samsung’s technological advancement and premium features, making him an ideal fit for the brand.
Conclusion
In conclusion, the relationship between Bollywood celebrities and smartphone brands they sponsor or utilize proves that Bollywood stars are significantly influential figures in changing the purchasing behavior of consumers. Not only are they instrumental in popularizing specific brands but also in trending and changing the preferences among their enormous fans.
